TechMark Global

When it comes to selling knowledge-based products and services, traditional sales channels always seem to fall short. Established sales reps do not have the technical foundation to adequately find and engage with the right customers. If by chance they stumble on a prospect, they struggle when presenting the complex value proposition and get turned off by the lengthy sales cycle. After a handful of attempts, they lose interest and focus on easier products to sell. You can forget any possible involvement at the applications level or the development of the quote or the statement of work.

When it comes to marketing, it isn't all that better! Marketing tasks are executed in a vacuum, with no link back to a core strategy, to engineering and manufacturing capabilities and to business development goals. More time is spent explaining the nature of the business than if one would do it on his or her own. At the end, the ad is off target, the press release is not grasping the core of the event and the web site is full of fluff.

Here at TechMark Global, we take an alternative approach. Our technology background enables us to handle the complete front-end process of customer engagement. We merge marketing and sales activities and handle the customer all through the sales cycle.

The approach enables a novel pricing structure to be implemented. We can move away from a pure "billing-hours" scheme used by conventional marketing consultants and pure commission structures used with sales agents. A mix of base services are coupled with sales incentives and are adapted to each partner account.

 In these trying times, we need to move forward with novel and effective ways of connecting with the RIGHT customers.